Abstract
We live in an increasingly connected world, where directed links in social connectivity graphs could represent anything from longstanding friendships or aligning niche interests to a publisher-subscriber relationship quenching an insatiable appetite for real-time news or celebrity gossip. A pertinent way of describing the relation between social media and its users can be summarized by rescripting cultural anthropologist Michael Wesch’s quote:
“Social Media is Us/ing Us” This alludes to the phenomena where social mores and personal tastes shape the landscape of our
online platforms such as popular hashtags and trending topics while these platforms simultaneously also shape the attitudes and outlook of the people who use them. Social media platforms are just as amenable to be used for proselytizing impressionable users as they are to getting long ignored or suppressed viewpoints out in the open. In the face of a runaway fake news problem and faced with a world where a superior online presence could decide elections, policy matters and foment prejudices, it is unfortunate that as a result of a myriad of factors including poor platform design and vacillating stances on the significance of platform badges
by social networks, the social interaction aspects of authenticity and prominence become inextricably linked with one another and frequently conflated, the consequences of which can be drastic. It has been shown that the presence of authenticity markers next to user-generated content enhances its reach and credibility, while the posts from highly perceived sources have been demonstrated to likely be identified as more plausible.
Social network and publishing platforms, such as Twitter, support the concept of verification. Ver- ified accounts are deemed worthy of platform-wide public interest and are separately authenticated by
the platform itself. There have been repeated assertions by platforms a la Twitter and Facebook, about verification not being tantamount to endorsement. However, a significant body of prior work suggests that possessing a verified status symbolizes enhanced credibility in the eyes of the platform audience. As a result, such a station is highly coveted among public figures and influencers. Hence, we attempt to characterize the network of verified users on Twitter and compare the results to similar analyses performed for the entire Twitter network. We extracted the whole graph of verified users on Twitter (as of July 2018) and obtained 231,235 English user-profiles and 79,213,811 connections. Subsequently, in the network analysis, we found that the sub-graph of verified users mirrors the full Twitter users graph
in some aspects, such as possessing a short diameter. However, our findings contrast with earlier results on multiple fronts, such as the possession of a power-law out-degree distribution, slight dissortativity, and a significantly higher reciprocity rate, as elucidated in the thesis. Moreover, we attempt to gauge
the presence of salient components within this sub-graph and detect the absence of homophily with respect to popularity, which again is in stark contrast to the full Twitter graph. Finally, we demonstrate stationarity in the time series of verified user activity levels.It is in this backdrop that we attempt to deconstruct the extent to which Twitter’s verification policy mingles the notions of authenticity and authority. To this end, we seek to unravel the aspects of a user’s profile, which likely engender or preclude verification. The aim of the thesis is two-fold: First, we test
if discerning the verification status of a handle from profile metadata and content features is feasible. Second, we unravel the characteristics which have the most significant bearing on a handle’s verification status. We augmented our dataset with all the 494 million tweets of the aforementioned users over a one
year collection period along with their temporal social reach and activity characteristics. Our proposed models are able to reliably identify verification status (Area under curve AUC > 99%). We show that the number of public list memberships, presence of neutral sentiment in tweets and an authoritative language style are the most pertinent predictors of verification status.
To the best of our knowledge, this work represents the first quantitative attempt at characterizing verified users on Twitter and also the first attempt at discerning and classifying verification worthy users on Twitter.