Abstract
Twitter has emerged as a prominent social media platform for activism and counterpublic narratives. The counterpublics leverage hashtags to build a diverse support network and share content on a global platform that counters the dominant narrative. This paper applies the framework of connective action on the counter-narrative campaign over the cause of death of #SushantSinghRajput. We combine descriptive network, modularity, and hashtag based topical analysis to identify three major mechanisms underlying the campaign: generative role taking, hashtag-based narratives and formation of alignment network towards a common cause. Using the case study of #SushantSinghRajput, we highlight how connective action framework can be used to identify different strategies adopted by counterpublics for the emergence of connective action. Index Terms—Social Computing, Data Mining, Online Social Media, Computational Social Science, Social Media Campaign, Counterpublics, Network Analysis, Sushant Singh Rajput