Abstract
Most financial institutions, NGOs, and self help groups (SHG) are now using web technology to create outreach. However, for non-mainstream users, like those in rural India, the web application’s non vernacular language, unfamiliar terminology, complex financial models, and user’s own poor digital exposure, together creates a mistrust in the web applications, which tends to result in poor adoption. This inhibits financial literacy initiatives and slows down Financial Inclusion, which is a Millennium Goal. We treat this as a web accessibility problem, and look for prior work on transforming published web content for making it suitable for easy consumption by non-mainstream users. To this end we present a systematic literature review, which forages through 1068 records related to page transformation, to RQ1) uncover existing motivators for transforming an existing web page, RQ2) surface the approaches taken, and …