Abstract

Stack Overflow, a Q&A site on programming, awards reputation points and badges (game elements) to users on performing various actions. Situating our work in Digital Signaling Theory, we investigate the role of these game elements in characterizing social qualities (specifically, popularity and impact) of its users. We operationalize these attributes using common metrics and apply statistical modeling to empirically quantify and validate the strength of these signals. Our results are based on a rich dataset of 3,831,147 users and their activities spanning nearly a decade since the site's inception in 2008. We present evidence that certain non-trivial badges, reputation scores and age of the user on the site positively correlate with popularity and impact. Further, we find that the presence of costly to earn and hard to observe signals qualitatively differentiates highly impactful users from highly popular users.

Abstract

Social network and publishing platforms, such as Twitter, support the concept of verification. Verified accounts are deemed worthy of platform-wide public interest and are separately authenticated by the platform itself. There have been repeated assertions by these platforms about verification not being tantamount to endorsement. However, a significant body of prior work suggests that possessing a verified status symbolizes enhanced credibility in the eyes of the platform audience. As a result, such a status is highly coveted among public figures and influencers. Hence, we attempt to characterize the network of verified users on Twitter and compare the results to similar analysis performed for the entire Twitter network. We extracted the entire network of verified users on Twitter (as of July 2018) and obtained 231,246 English user profiles and 79,213,811 connections. Subsequently, in the network analysis, we found that the sub-graph of verified users mirrors the full Twitter users graph in some aspects such as possessing a short diameter. However, our findings contrast with earlier findings on multiple aspects, such as the possession of a power law out- degree distribution, slight dissortativity, and a significantly higher reciprocity rate, as elucidated in the paper. Moreover, we attempt to gauge the presence of salient components within this sub-graph and detect the absence of homophily with respect to popularity, which again is in stark contrast to the full Twitter graph. Finally, we demonstrate stationarity in the time series of verified user activity levels. To the best of our knowledge, this work represents the first quantitative attempt at characterizing verified users on Twitter. Index Terms—Twitter, Social Influence, Centrality, Network Analysis, Online User Characterization, User Categorization

Abstract

Identifying medical persona from a social media post is of paramount importance for drug marketing and pharmacovigilance. In this work, we propose multiple approaches to infer the medical persona associated with a social media post. We pose this as a supervised multi-label text classification problem. The main challenge is to identify the hidden cues in a post that are indicative of a particular persona. We first propose a large set of manually engineered features for this task. Further, we propose multiple neural network based architectures to extract useful features from these posts using pre-trained word embeddings. Our experiments on thousands of blogs and tweets show that the proposed approach results in 7% and 5% gain in F-measure over manual feature engineering based approach for blogs and tweets respectively.